According to this article in the L.A. Times, conservative pundits are upset with Avatar and see it as a piece of liberal propaganda. An excerpt:
To say that the film has evoked a storm of ire on the right would be an understatement. Big Hollywood’s John Nolte, one of my favorite outspoken right-wing film essayists, blasted the film, calling it “a sanctimonious thud of a movie so infested with one-dimensional characters and PC cliches that not a single plot turn, large or small, surprises. . . . Think of ‘Avatar’ as ‘Death Wish’ for leftists, a simplistic, revisionist revenge fantasy where if you . . . hate the bad guys (America) you’re able to forgive the by-the-numbers predictability of it all.”
John Podhoretz, the Weekly Standard’s film critic, called the film “blitheringly stupid; indeed, it’s among the dumbest movies I’ve ever seen.” He goes on to say: “You’re going to hear a lot over the next couple of weeks about the movie’s politics — about how it’s a Green epic about despoiling the environment, and an attack on the war in Iraq. . . . The conclusion does ask the audience to root for the defeat of American soldiers at the hands of an insurgency. So it is a deep expression of anti-Americanism — kind of. The thing is, one would be giving Jim Cameron too much credit to take ‘Avatar’ — with its . . . hatred of the military and American institutions and the notion that to be human is just way uncool — at all seriously as a political document. It’s more interesting as an example of how deeply rooted these standard issue counterculture cliches in Hollywood have become by now.”
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There are tons of other grumpy conservative broadsides against the film, but I’ll spare you the details, except to say that Cameron’s grand cinematic fantasy, with its mixture of social comment, mysticism and transcendent, fanboy-style video game animation, seems to have hit a very raw nerve with political conservatives, who view everything — foreign affairs, global warming, the White House Christmas tree — through the prism of partisan sloganeering.
In an odd way, I find myself in at least partial agreement with some of these conservative commentators. In particular, Podhoretz’s comment that Avatar is “an example of how deeply rooted these standard issue counterculture cliches in Hollywood have become” because that is exactly what Avatar is: cliche. As this amusing piece points out, Avatar is Pocahontas warmed over. There is very little in this film that hasn’t been seen in “revisionist” Westerns like Dances With Wolves or Soldier Blue or other science fiction films from Planet of the Apes to District 9.
Ultimately, the film is drawing harsher criticism because of its popularity. Both Battle for Terra and District 9 had similar political messages, and said them more interestingly, but neither made as much money as Avatar.